Project Lead/Director – Dr. Michael JR Butler
Michael, based at Aston Business School, led the project, took overall responsibility for the project, and provided direct academic support. He is an expert in Transformational Change and is a Reader in the subject at Aston Business School. He is committed to engaged scholarship – he works at the boundary of academia and practice, effectively exchanging knowledge between both sectors.
Background to this Project
Transformation for Growth emerged from The TRANSFORMATION Project. There, with his team, he developed The TRANSFORMATION Pathway which includes two toolsets, all tested with a mix of clients from the private, public and NGO sectors:
- The Receptivity for Change Toolset
- The Actor Analysis Toolset
As The TRANSFORMATION Project works with more organisations across sectors and countries, we realise many do not have objective performance improvement indicators – this is a surprise. In response to this need, The Receptivity for Change Toolset is being used with project teams to measure change readiness and implementation success to monitor how their receptivity for change can be sustained – including the SMEs involved in Transformation for Growth. Toolset data is supported by interview data with key actors.
The Project was asked by the Central Office of Information (COI) to contribute to their review of the behavioural considerations of managing change to improve policy formulation and implementation.
Figure. Innovation Flow Between Our Projects
The following colleagues were involved in the management, support and delivery of the project:
Was responsible for the day-to-day implementation of the project plan. The role involved marketing communications. There was direct contact with participating SMEs.
Business Engagement Manager
Provide specific support to the majority of SMEs. The role was assisted during 2013 by three supports.
Knowledge Exchange Facilitator
Local networker who secured event speakers, partners and public relations. The role had a wider brief to disseminate the outcomes from the Project.
Business Development (Aston University Business Partnership Unit)
Birmingham City Council
Business Change Manager 1
Business Change Manager 2
Helped in translating CHAMPS2 to become 4 Stage Process. They worked directly with some SMEs.
2 Project Researchers
1 MSc in HRM and Business student – for more detail see below
1 recent PhD graduate is evaluating the Receptivity for Change Audits.
We have a network of experienced and expert Knowledge Exchange Executives drawn from a range of sectors.
In line with our philosophy of nurturing young talent, we are supervising an MSc student as a researcher evaluating the value chain of knowledge exchange.
As a guiding principle, such students use the findings from the assignments to write their projects and dissertations. In return, you receive a dedicated resource with access to Aston Business School faculty associated with Transformation for Growth.
The project Advisory Board met at the end of 2013 to hear about the purposes of Transformation for Growth, offer guidance about implementation, and suggested how it could get involved in specific activities.
At various points, Board Members got involved in our work.
Steering Group Presentations
- What Are We Doing and Why It's Important?
- Evaluating the receptivity for change of finance departments in awarded West Midlands SMEs and their role in Strategic Change and delivering Growth