Rooted in research. Powered by rigorous testing.
Focused on real measurable change.
According to forbes (2025) 70% of change management efforts fail.
Time pressure in projects leads to rushed actions, poor goal fulfilment and poor job satisfaction.
Do you really know what your team thinks about current change projects?
Not sure where to start with change?
You're not alone, many organisations feel stuck, misaligned, or overwhelmed by too many ideas and too little clarity.
Use our toolset to get a clear picture of where you are, and what needs focus.
Start with clarity, not guesswork.
Know what's wrong, but not how to fix it?
Whether you're rethinking your offer, process, or team structure — targeted support can unlock your next step.
Book a one-off session with our team to dig into the issue and shape a plan.
Problem, action, and solution
Need structured support for change?
When you’re dealing with bigger shifts — like business model changes or leadership challenges — change can’t happen in a day.
Our team pairs you with expert guidance and support over time.
We grow with you.
Receptivity for Change is an innovative diagnostic tool to help organisations identify various factors that either enable or inhibit its ability to change. We can identify your transformation potential. We have a validated questionnaire which reliably reveals specifically what you are doing well and what you need development in, so we can recommend future actions to maximise your potential and target interventions.
Step 1
Strategically; where is your business and where do you want to get to? Review the bigger picture to set a healthy framework for change
Step 2
Develop the detail of your vision. Prepare detailed plans to ensure the vision is translated into reality, with your control.
Step 3
Deliver your plans with the support of the Transformation for Growth team as required.
Step 4
Evaluate your journey. Measure the benefits and impact of the change.
Professor Michael Butler is the Founder and Director of The TRANSFORMATION Project, a pioneering platform designed to help organisations deliver high‑impact strategies and achieve meaningful, measurable change.
Drawing on extensive experience shaping international policy and driving regional economic development, Michael brings strategic insight and real‑world expertise to every collaboration.
He is Professor of Management at the Albert Gubay Business School and Director of Rhanbarth, the Centre for Sustainable Regions and Economies at Bangor University. His research focuses on transformational change, regional governance, and public policy.
In 2026, he was elected a Fellow of the Academy of Social Sciences for his leadership and contribution to the field.
